Head In The Clouds Music & Arts Festival
August 8–2026 (day: 8) · Pasadena, CA, USA · Brookside at the Rose Bowl
Head In The Clouds is 88rising's flagship music and arts festival, often referred to as the 'Asian Coachella.' The festival is dedicated to amplifying Asian and Asian American talent and culture, featuring a diverse lineup of artists across K-pop, hip-hop, R&B, and electronic genres. In addition to the musical performances, the event is renowned for its curated food experience, often featuring the 626 Night Market, which brings a wide array of iconic Asian street food to the venue.
Lineup
Genres
Hip hopR&BPopElectronicK-pop
Venue
From$179
Ages0–null
Family FriendlyYes
The festival implements a comprehensive sustainability program supported by AEG Sustainability. Key initiatives include carbon footprint tracking, the use of renewable diesel for generators, and a waste diversion strategy featuring reusable cups in partnership with r.World, composting of food scraps, and on-site water refilling stations to reduce single-use plastics.
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